Sesame Workshop, as a developer of many kids programs, took interest in promoting healthy lifestyles to its viewers. According to people from Sesame Workshop, "Health has always been a part of our Sesame Street curriculum, therefore we will always be committed to ensuring kids are given information and messages that will help them become healthy and happy in their development. For season 36, we have turned up the dial in health, but it will always be part of our curriculum."