The Avalon Peninsula Campaign occurred during King Williams War when forces of New France, led by Pierre Le Moyne d'Iberville, destroyed 23 English settlements along the coast of the Avalon Peninsula, Newfoundland in the span of three months. The campaign began with raiding Ferryland on November 10, 1696 and continued along the coast until they raided the village of Heart's Content (See Map of the Campaign's raids and battles.)