The Hero is called upon to step up to the plate and be awesome. Sounds a lot like the Call to Adventure, you say? Well yes, the two are closely related. The difference is, an Adventure Call is more like, "Hey! You totally want to take on this quest to slay The Dragon and save the princess because it sure beats washing cars and sipping lattes all day (and you might even get a nice check, or even more, out of the deal)." Done right, this can resemble a 30-second Rousing Speech. And thus be highly awesome. Done wrong, well you know what you get. Compare a World of Cardboard Speech.