In 2010, Sesame Workshop introduced their new programs Super Grover 2.0, Count TV and Goodnight Elmo. That year, Sesame Workshop hosted the Licensing Lounge. At the 2011 event, they were selling Best Friends, Super Grover 2.0, Count TV, Abby's Flying Fairy School, and 3-2-1 Let's Go. Jim Henson Company planned to sell the series The Doozers at the event. The event receives praise from independent producers. Magic Tree Productions from DR Congo is quoted in the 2013 brochure: "MIPJunior helps us secure excellent meetings in person. How else would we have got to meet with Disney or Sesame?"