It kicked off 2009's emphasis on Stockbridge in the DWU. Filling the first quarter of the year for readers with a new tale about the English village the magazine had invented, it — probably more by coincidence than design — reminded DWM readers about the existence of Stockbridge and Maxwell Edison. Therefore it almost certainly served as a marketing assist for the Big Finish series of Fifth Doctor Stockbridge audios later that year, which included Edison's debut in performed Doctor Who.