Big Brother 2010, also known as Big Brother 11, was the eleventh series of the British reality television series Big Brother UK, and the final series to be broadcast on Channel 4. The series launched on 9 June 2010, and was aired on Channel 4 and E4 for 77 days with the finale on 24 August 2010, where Josie Gibson was crowned the winner with 77.5% of the public vote.