Hugh Vernon Richter (born September 9, 1941) is the former University of Wisconsin–Madison athletic director and American football player. He is responsible for hiring Barry Alvarez from Notre Dame in 1990 as head football coach, restoring the Badgers football program to national prominence, as well as basketball coaches Dick Bennett and Bo Ryan, both of whom reached the "Final Four" of the NCAA Tournament for the only times in program history since the school's only tournament championship in 1941 (in 2000 and 2014, respectively).