Paul Hawken is an environmentalist, entrepreneur, journalist, and best-selling author. At age 20, he moved to Boston to study macrobiotic philosophy under Michio and Aveline Kushi. He then dedicated his life to changing the relationship between business and the environment, and between human and living systems in order to create a more just and sustainable world. His work includes starting and running ecological businesses, writing and teaching about the impact of commerce upon the environment, and consulting with governments and corporations on economic development, industrial ecology, and environmental policy. His principle of comprehensive outcome (see below) was influential in full cost accounting and the eventual emergence of ecological footprint and triple bottom line standards for s