Pete Goldfeld, more commonly known as Happy-Go-Lucky Business Man, is one of the world's greatest con artists and the Brickster's finacial advisor. After his parents were killed during adolensence, Pete slowly grew insane, and became obsessed with money. His insanity came to its peak after the death of girlfriend he had just gotten engaged too. His smile at becoming engaged never left his face, and he pernamently had a happy attitude, even after his fiance's death. He took the name Happy-Go-Lucky Business Man and opened Happy-Go-Lucky Industries. He eventually joined the Brickster's domain as the CEO and has made his own attempts to defeat LEGO Island, only to be thwarted by Pepper Roni and his friends.