An otome game(乙女ゲームotome gēmu, lit. Maiden Game) is a video game that is targeted towards a female market, where one of the main goals, besides the plot goal, is to develop a romantic relationship between the female player character and one of several male characters. This genre is most established in Japan. The label includes both visual novels and simulation games. As of 2007, the most representative otome game title available in English is Hirameki's Yo-Jin-Bo personal computer game series. This genre is also referred to as GxB games by western fans (Girl player and Boy characters).