A number of trade princes rule over the various goblin holdings around the world. Though the trade princes all live in the goblin island city of Undermine far from Kalimdor, they each control their own private armies and trade fleets. In turn, each controls cast rings of trade, mining, deforestation, slave rings, and poaching. The trade princes are the most cunning of their race and will stop at nothing to amass their fortunes and power, whether through legitimate means or via black markets and treachery. Goblins encountered on Kalimdor are either privateers or agents of the various trade princes of Undermine.