Originally named Hunter Thompson Unlimited, the company changed its name to 13 Flames Empire in 2006. Ira met Robin Thompson in 1999 through an ad he put in the paper. 13 Flames Empire's titles include Champions of Hell, Zombie Jesus, and Undead Inbreds. 13 Flames Empire’s comics target Mature Readers as they contain disturbing, horrifying, obscene, profane, and immoral material; they often have satanic or horror themes. However, they "are tongue in cheek, Evil Dead kind of funny"; Ira says that he has "a pretty sick and twisted, over-the-top sense of humour."