In 1997 the first annual Lulu conference was held in California, and the first annual Lulu Awards were also held. Friends of Lulu has published a number of books including, How to Get Girls (Into Your Store), a guide for comics shop owners on how to make their stores more female-friendly, and Broad Appeal, an anthology of comics by women artists. The Girls' Guide to Guys' Stuff, published in 2007, features over 50 female cartoonists presenting their takes on men and their interests. The anthology includes contributions from Roberta Gregory, Abby Denson, Debbie Huey and many others. In September 2007, Valerie D'Orazio was named national president of the Friends of Lulu organization.