The group's name was derived from a now removed YouTube video of the "White Queen Campaign." There, a multitude of Twihards campaigned to send White Queen chess pieces to Entertainment Weekly because of their review of Breaking Dawn. The Campaign turned out to be a profoundly useless waste of time, since Entertainment Weekly never retracted the review and apologized. Noting that the creator of the Campaign made the comments moderated for approval, so that the stupidity of the situation didn't leak out too far, the original creator of the Movement founded the organization, and made sure it was actually somewhat useful by giving Antis on YouTube a secure place to comment about the idiocy of the fans and the books themselves without fear of the comments being deleted.