Although the King Features strip was an obvious knock-off with several similar parallels, the approach was quite different, and Little Annie Rooney had a successful run from 1927 to 1966. The strip's creators over the years included Ed Verdier (1927–28), Ben Batsford (1930), Sunday strips by Nicholas Afonsky (1934–43), writer Brandon Walsh (1931–53) and Darrell McClure (1930–66). McClure's assistants were Bob Dunn and Fran Matera.