The Ford Maverick was a compact car manufactured from April 1969-1977 in the United States, Venezuela (first country outside the States to produce them), Canada, Mexico and from 1973-1979 in Brazil — employing a rear wheel drive platform dating to the original 1960 Falcon. Originally marketed as a 2-door sedan at an initial price of USD$1,995, the Maverick was designed to be inexpensive to manufacture and maintain. The name "maverick" was derived from the word for unbranded range animals, and the car's nameplate was stylized to resemble a longhorned cow head.