The range was distinct from the Doctor Who action figures, not only in branding, but in format. Each box came with an action figure of Sarah Jane and an alien or enemy she had encountered. Although the Sarah Jane Smith action figures were all different, the series never got around to making action figures for any other continuing character; there were never figures of Maria Jackson, Alan Jackson, Clyde Langer, Luke Smith or Rani Chandra. Sarah's sonic lipstick and scanner watch, as well as the Arcateenian communicator were also available as separate, scale products.