R.C. Willey furniture stores began as a small operation in Syracuse, Utah, with $250,000 in annual sales. Their earliest television commercials ended with a jingle telling viewers when and where shoppers could come, but "Never on Sunday." Buffett was expected to keep this tradition when he took over the chain, and Child turned down more lucrative offers for the company in order to control this and other aspects of the business. Child had already decided to take the company outside of Utah, especially since R.C. Willey already claimed over 50% of Utah's market share. Child wanted the first store outside of Utah to be opened in Las Vegas, NV, but Buffett felt the Sunday closing would cause the business to fail.