Fame Academy was a televised competition to search for and educate new musical talents. The winner received a chance to become a successful music artist and part of the international franchise Star Academy known under various titles in various countries. In the UK version, the prize consisted of a £1m recording contract with a major record company, plus the use of a luxury apartment in London and a sports car for one year. It was broadcast by the BBC and co-produced by an Endemol company called 'Initial'. The first series was won by David Sneddon and the second and final series byAlex Parks.