PRIDE! Wrestling is an E-Federation that opened in August 2011 with the aim to captivate audiences in Japan with its international base of wrestling talent and innovating styles of wrestling. The CEO and primary representative of the company is E-Wrestler Joeruu~iriamuzu. The Japanese language is often used in PRIDE! Wrestling to highlight the origin of the federation and to bring authenticity to the experience the E-Wrestlers and staff have.