First Midlands is an operating unit of First Group operating in the English Midlands. The unit was formed in 2008 with the merger of the management and administration of First Midland Red, First Northampton and First Leicester. In 2010, the Staffordshire, along with the Crewe depot of First Potteries was transferred to First Midlands. First Midlands is the management level operations of First Midland Red, First Potteries, First Northampton and First Leicester.