Shiny Entei (色違いエンテイ), already a popular Pokémon in its normal color, gained some highly-sought merchandise with a Pokémon Center Lottery based on the shiny Beast Trio given away with movie tickets for the 2010 movie Ruler of Illusion: Zoroark. Those special Pokémon also unlock a special event involving Zoroark in the upcoming new games, Pokémon Black and White.