Veronica Mars is the motion picture adaptation of the television series of the same name written and directed by series creator Rob Thomas and starring Kristen Bell. The Veronica Mars film was made possible by the donations made to the Kickstarter project started by Rob Thomas and Kristen Bell, wherein the project raised $5.7 million from over 90,000 backers. Production began on June 17, 2013 and ended on July 20, 2013. Its official release date in selected theaters was March 14, 2014.