It is one of the eight coach companies in the Grand Theft Auto series and one of the three coach companies that operate in Vice City. It is the only coach company that serves Vice City alone. The company slogan is "Experience Vice in comfort!" Vicefree Bus Line coaches are silver/grey coloured with two blue stripes running around it, along with signs depicting its name. Judging by the name and slogans, the company offers free bus rides (possibly for tourists and visitors), to explore Vice City.