The Toy Mafia, headed by the enigmatic Ted E. Bear, are an organization of gangsters obscuring their identities with colorful, oversized toy bear heads. They hold up shop in Ted E. Bear's Mafia Free Playland and Casino, offering good times while repeatedly denying any gangster/mafioso involvement (though this doesn't stop them from behaving like mobsters, such as drawing all their guns on Sam should he draw out his). In the nearby toy factory, the Toy Mafia constructed a series of toy bears with the power to hypnotize the masses. It is later revealed that this plot was connected to that of Hugh Bliss and his plan to hypnotize the world.