The GMC Denali nameplate is used by General Motors' heavy truck division, GMC, on its top-of-the-line luxury models. The name applies to the luxury version of all SUVs as well as pick-up trucks in the GMC line-up. Vehicles with the Denali trim option carry MSRPs (Manufacturer's Suggested Retail Price) up to 43% higher than those of the regular models. Prices range from $37,145 for Envoy Denali to $64,615 for a top-of-the-line Yukon XL Denali. The Denali nameplate is often used as an insignias or status symbol. The Yukon Denali in particular is a popular vehicle among popular culture along with the Cadillac Escalade. The Yukon Denali typically makes up for 40% of Yukon Sales.