Littlest Pet Shop is a show produced by Hasbro Studios in the US and animated by DHX Media's animation studio in Vancouver, Canada which also worked with Hasbro on the shows My Little Pony - Friendship Is Magic, and Pound Puppies. It is based on the line of Littlest Pet Shop toys by Hasbro, and the doll, Blythe, is the main character. The show is directed by Dallas Parker and Joel Dickie. It premiered on November 10, 2012 in the United States on The Hub, an American TV channel partly owned by Hasbro.