The car was announced in July 1947. It was completely new with no resemblance to the previous models, and was Standard's first post-Second World War car. It was also the first model to carry the new Standard badge, which was a heavily-stylised representation of the wings of a Griffin. The transmission at first was by a three-speed gearbox with synchromesh on all forward ratios. In Scandinavia Standard marketed the Standard Ten saloon as the Vanguard Junior.