The Austin Rover Group (ARG) was a British motor manufacturer. It was formed in 1981 as the mass-market car manufacturing subsidiary of British Leyland (BL). ARG was the end result of a comprehensive restructuring programme intended to rescue BL from almost-certain oblivion, and with the Triumph, Morris, Riley and Wolseley marques now effectively dead, the new, leaner car business was rechristened as the Austin Rover Group.
Identifier (URI) | Rank |
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dbkwik:resource/-mKc_0blRkqGN96KY2c2RA== | 5.88129e-14 |
dbr:Austin_Rover_Group | 5.88129e-14 |